The South African Rooibos Council (SARC) promotes Rooibos as a natural, caffeine-free beverage rooted in the unique biodiversity of the Cederberg region. Backed by extensive scientific research and strong sustainability principles, the SARC champions Rooibos as part of a balanced and active lifestyle. Through its affiliation with Oceanfit, the SARC supports initiatives that encourage health, physical performance and well-being.